Media channels and platforms

To not have heard about Pewdiepie one must either live under a rock or never have heard about Youtube. He is currently the biggest youtuber on the platform and whether you like him or not, it is undeniable that he has been one of the top and most popular channels for a long time. Due to him being so big, many have tried to decipher what has been the key to this fast channel growth and how he has been able to keep the title of the largest channel for such a long time, after all, there were others before him but they never lasted so long. These examples include Smosh or NigaHiga, two channels that were mainly centered around comedy sketches and which greatly improved their visuals as time went on. However, this was not enough to keep their place so why is it that Pewdiepie is able to do what others could not? I am no expert in the matter but I have some suggestions: In the first place, luck is a great factor but since we cannot control it, I am going to omit this one from the...

Into the Wild is a movie about Christopher McCandless and how after having graduated he decides to leave society behind and go and live in the alaskan tundra. The film is an adaptation of the book with which it shares a name, written by Jon Krakauoner and based on a real story. I watched the film some time ago at a point in my life where leaving annoying obligations and the oppressive feeling of society behind seemed very tempting, I am sure that this is a very common fantasy that many have regarded but in the end have not acted upon, as the risk of what we lose in many cases is too large. Into the Wild thus allows us to vicariously live this adventure through the protagonist, one of the major reasons for its achieved popularity. Usually when watching a film we remember the visuals, the soundtrack, the excellently written characters; more technical aspects in general. However, this film, despite not remembering much of what I saw, I would be lying if I classed it as ...

Not long ago I purchased a copy of Assassin's Creed Odyssey giving the franchise some hope after being greatly disappointed in the games from Assassin's Creed 3 to Assassin's Creed Origins. I thought that I could have wasted my money completely and that I would have to either return or sell the game, however, I was proven wrong. From the moment I turned on the game it took a hold of me and did not seem to want to let go. It was revealed that you could play as either a male or a female protagonist, and as it usually happens in these kinds of situations, ridiculous amounts of criticism towards being able to play as a female not being realistic ensued. Ubisoft was blamed for trying to further an 'SJW' agenda, some fans giving ridiculous arguments as to why this was true, and, of course, the fact that Kassandra, the female protagonist was the canon one, did not help. So, it is obvious that Ubisoft saw the inclusion of a female protagonist as risky and...

SpongeBob aired in 1999 and has had incredible longevity, still being aired today and being given more attention than any other nickelodeon shows. Any other cartoon show aired during a similar time does not even come close to catching up to the time that SpongeBob has been on air, for example, Johnny Bravo aired in 1998 and was finished in 2004. Even outside the show itself, a myriad of memes, reaction images, vines and references come from the series and are nearly impossible to miss in any social media feed. This show has always been popular, getting youtube videos many views and retaining audience even when they grow up, maintaining its relevance over the years. And in a more empirical manner, we can see the shows popularity translated into revenue, as since it aired, it has produced around 13 billion dollars including merchandising for Nickelodeon, making it much more understandable that it has had such a consistent and long lasting airing time. It could even be said that Spong...

The original version of Johny Johny was nursery rhyme. Even then it was popular with numerous views on the video but just from a very different audience than the one it gained traction with more recently. If you don't know what meme I'm talking about you can have a minute to watch it: Usually it could be said that it is very hard to determine why a meme gains recognition since there is such surplus of content on the web these days and the memes that become most known seem to be chosen randomly. However, there are some aspects that definitely contributed to Johny Johny being regarded as a popular meme. The first point would be the fact that internet celebrities referenced the meme, exposing their audience to its existence who would then continue distributing it. One of these people is known as Dolan Dark , a youtube channel who is one of the biggest creator of memes and has a over a million subscribers in the present. Furthermore, another reason that the masses may h...

Bloodborne is one of the best games that I have ever played, having a variety of factors that contribute to it and all of them being stellar in my eyes. Mind you, I am not a hardcore gamer, I only pick up the controller occasionally so in theory Bloodborne would be one of those games that completely put me off, after all, the Souls' series infamous difficulty has been commented ad nauseam. Lady Maria, one of the first hunters. You start the game as a foreigner who has travelled to the city of Yharnam to receive a cure for your ailment after hearing about the miraculous properties of the healing blood produced there. Of course, this blood also has the minor side effect that it makes people turn into beasts. Thus, you are cured but in return you must become a hunter of Yharnam, killing beasts until the night comes to an end. The first area where you get to play you are met with a dark and oppressive atmosphere at Iosefka's clinic and as you read the short tutor...

With the recent surge of corporate twitter accounts who primarily seek to advertise by the subtle use of memes to relate to the younger audience, advertising is becoming more and more invisible because, lets face it, as soon as you identify something as an advert you ignore it. However, in the midst of these swindling corporate accounts, a hero rises... This is what we call in Spain "El Chocu" where the parody twitter account has gained more recognition between internet users than the real mascot of Kellogg's who is called "Choco" in Spain, thus becoming a celebrity of sorts. The account @Chocu_  changes its theme every now and then, the current one being Christmas (the name says: Chocu's "fucking good Christmas holidays" (special)), however, it has had several narratives embedded in the account through the use of other Kellogg's mascots whose names and character have been completely bastardised from the originals. One of...