Stalking Chocu_

With the recent surge of corporate twitter accounts who primarily seek to advertise by the subtle use of memes to relate to the younger audience, advertising is becoming more and more invisible because, lets face it, as soon as you identify something as an advert you ignore it.

However, in the midst of these swindling corporate accounts, a hero rises...





This is what we call in Spain "El Chocu" where the parody twitter account has gained more recognition between internet users than the real mascot of Kellogg's who is called "Choco" in Spain, thus becoming a celebrity of sorts.





The account @Chocu_ changes its theme every now and then, the current one being Christmas (the name says: Chocu's "fucking good Christmas holidays" (special)), however, it has had several narratives embedded in the account through the use of other Kellogg's mascots whose names and character have been completely bastardised from the originals. One of said stories involved a kidnapping of Chocu.

 The hippo JUAN JOSE who likes fishing, The Rasmus, snorkelling, his birthday and others' birthdays.



The Giraffe FELIPE ALERTO who is a doctor, medic and gynaecologist. He likes playing the guitar and taking walks under the candlelight.


All these accounts share a terrible grammar and the fact that reading any of their tweets out of context will probably result in absolute confusion or laughing due to how nonsensical they are. Moreover they interact with each other by jumping onto popular online trends such as that of the matching icons.

matching icons


Translation: you know who I hate? Bald people, grrrr.... happily walking around with the sun reflecting off their heads.... I hate them....  

If you are bald or suffer from "Gallow-Pecia" don´t follow me.

Translation: come on Julian stop trying to be cool and grow some hair no? You are already too old to go doing stupid stuff, be formal.



The Chocu account commonly uses other images to photoshop his mascot on top and pass them on as original ideas, this is done also with songs where he uses the instrumental of a band and sings his own lyrics on top that blatantly advertise his nonexistent products. In addition, many of his tweets, despite being completely unrelated to advertising, end with a badly written "buy my products".


Top image: I'm so hungry
Bottom image: buy the products of him, he Chocu!


Translation: Buy my new special chocopovs to do fitness. My original idea, please do not steal or tell competitors.


Translation: I bring you a new song that I came up with this morning called "party at the chocu-cabin" and it's bran'd neuw, completely invented by me and that did not exist before. Enjoy it and remember!!!:


                                         Translation: with this song I expose how good my cereal, chocopo'cs are.



Since this account in reality is not advertising anything, fan interaction is not a priority, nonetheless the Chocu_ account does answer tweets where he is mentioned and even enters conversations that are completely unrelated to him.



Chocu retweeting someone's comment about a popular music show in Spain having to be remade with only Chocu's songs.


Chocu answering a youtuber's tweet saying that he had a similar shirt and was in fact a bit of a "nerd"


Things get 'serious' when someone asks Chocu_ for a professional opinion on an article about breakfast and he answers eloquently and with perfect grammar.



Overall it is clear that the account is supposed to subvert common advertising techniques and criticise these corporate accounts by making little to no sense and portraying itself as completely informal and not catering to anyone. Furthermore it also plays on brand collaborations by having the other mascots and calling out how common plagiarism is with these big corporations (for example forever21 stealing designs from independent clothing designers). Finally it does not try to hide the advertising of its imaginary products, doing it at every opportunity is can even though the intention is not to get results.

The biggest irony I see is that in its pursuit of putting people off and making fun of corporate accounts it has been able to gather a considerable following which only shows how much of a weird sense of humour people have these days.

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