Stalking Chocu_
With the recent surge of corporate twitter accounts who primarily seek to advertise by the subtle use of memes to relate to the younger audience, advertising is becoming more and more invisible because, lets face it, as soon as you identify something as an advert you ignore it. However, in the midst of these swindling corporate accounts, a hero rises... This is what we call in Spain "El Chocu" where the parody twitter account has gained more recognition between internet users than the real mascot of Kellogg's who is called "Choco" in Spain, thus becoming a celebrity of sorts. The account @Chocu_ changes its theme every now and then, the current one being Christmas (the name says: Chocu's "fucking good Christmas holidays" (special)), however, it has had several narratives embedded in the account through the use of other Kellogg's mascots whose names and character have been completely bastardised from the originals. One of...